Project review of Riverside
I currently work at Riverside, a small non-profit that supports women, minority, and veteran entrepreneurs with various programs and services.
Project With Google
Riverside is currently collaborating with Google to build web applications and simple websites for minority-owned businesses. I volunteered to construct several Divi templates to help with the project:
Main Site Network
Several years ago, when I became Riverside’s intern through my university, Riverside owned several websites which were nearly ten years out-of-date. There were no online registration systems, email services, event reservations, social media presences, or even moderately-sized images (every image was a GIF and was less than 200 pixels in width and height).
Approach to Main Site Network
I was asked to work alongside a digital marketing firm and technology consultant to address these problems. After three years of incremental changes and many revisions, the pages I’ve worked the most on have been:
- The main website’s home page. Riverside’s past design failed to communicate the multitude of services they offered, so I simplified them into a simple grid on the home page of the website. Riverside’s websites are used primarily to distribute information to potential donors and clients, so I kept that in mind when creating the hero banner at the top of the page.
- The Board of Directors listings. Riverside’s Board of Directors needed to be updated for 2017, and I was tasked with redesigning this page to better fit the feel of the main website. I created a straightforward layout that can be easily edited in the future, and I added a call to action to explore our different services at the bottom, via a “Show the user where to go next” philosophy.
- The program directory. Staff members wanted a better layout to showcase Riverside’s various programs, so I created this directory. It summarizes each program and provides actionable links for viewers.
- The Brickhouse Health website. I introduced some of the typography and padding to this website. However, its organization, coloring, branding, copywriting and organization were provided by third parties.
- The BizFIT landing page. This was an interesting design challenge: many of the clients working with this program are extremely technophobic and do not want to type their applications. Because of this, I needed to create a trustworthy and simple website that allowed them to print a registration form and register for the program.
I also controlled the management of the websites via WordPress and Divi, due to the fact that it was a flexible and easy theme to teach to other staff members.